Nov 21
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How can B2B marketers weigh confidence for the future with adequate caution and still plan thoroughly for 2022 budgeting success? Confidence is rising for 2022 marketing spending, and as B2B brands move forward after the turmoil and uncertainty of the pandemic, savvy marketers benefit from embracing budgeting optimism while simultaneously seasoning budgeting strategy with a healthy dose of vigilance and care. Digital advertising budget optimism has risen significantly since the initial months of the global health crisis, and recent report data is showing this increased confidence.
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Preparing for Change: 5 Practical Tips For 2022 Marketing Budget Success