Feb 21
23
In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills , Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem.
Link:
Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums