Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement

Every year, advertisers pay millions to air commercials during the Super Bowl. (The price this year is around three million dollars for a thirty second slot.) Advertisers are looking not only for conversions (sure, Hyundia would love for you to run out and buy that new Elantra tomorrow) but also…

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Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement

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