Dec 15
7
Posted by willcritchlow At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony , who heads up the R&D team at Distilled, spoke about 5 emerging trends : Implicit signals Compound queries Keywords vs intents Web search to data search Personal assistants All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords.
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SEO Split-Testing: How to A/B Test Changes for Google