Aug 10
9
Social Media Gives Local Brands Home Field Advantage
Big brands have dominated advertising and traditional branding spaces for as long as advertising has existed. Their unthinkable marketing budgets have the ability to reach millions of potential customers in a single ad. But the tide is turning in the marketing world. While these large brands have embraced social media, they still have a distinct disadvantage at the local level. Local brands have the flexibility to cater their social media campaigns directly to their local customer base, using the same tools that large brands are using to cover a wider audience. In addition, local tools and services are growing in popularity which are increasingly difficult for large brands to monitor and be involved with. Local businesses who take advantage of these tools can easily develop more meaningful customer relationships and create loyal customers and brand evangelists large brands cannot. Twitter &