Nov 13
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Posted by katemorris We have hired a few new people at Distilled—we’re always growing—but as I was explaining the Keyword Planner to our new hires I realized that we are all thinking the wrong way for the future of online marketing. One of my colleagues, Tom Anthony, has a very scientific way of explaining it: The new query according to Google . He comes to the same conclusion I did: “We need to stop looking at keywords and starting looking at queries.” In short, we need to be focusing on what the user is looking for rather than specifically all of the ways they can phrase it
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Stop Thinking Keywords, Think Topics