Mar 16
7
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016. The study looked at the content marketing activity of almost 23,000 brands, covering a staggering 50m pieces of content across six primary channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and blogs. It turns out that the average brand publishes more than 2,000 pieces of content a year, and if 2015 is anything to go by the tide is rising, as output increased by 35% compared to the previous year.
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Study suggests that ‘peak content’ has been reached for brands