Mar 14
10
Hearing about how to predict earned media, which is ¨when the customer becomes the channel,¨ according to Forrester Research, was a packed room and featured experts from The Hershey Company and Visual Measures, among others. The session opened with Seraj Bharwani, the Chief Analytics Officer of Visual Measures explaining why we are so interested in measuring and […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.
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#SXSWi 2014 Recap: The Science of Predicting Earned Media by @wonderwall7