The 12 pillars of mobile commerce design

What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?  This week sees the release of our new m-commerce report,  DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design , and here we present those pillars… 1. Mobile-first web design The mobile-first philosophy dictates that all websites – mobile, tablet, PC – are designed, optimised and developed for the mobile device, connection, user and context.

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The 12 pillars of mobile commerce design

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