Jan 17
24
Thanks to the internet, social media and mobile technologies, buyer’s are more self-directed than ever before, using these tools to conduct independent research that informs important purchasing decisions for themselves and the companies they work for. However when it comes to B2B buyers, specifically those looking to purchase tools and software from technology vendors, while independent research is a major trend, 60% say their vendor is an influential part of the purchasing process, according to TrustRadius ’ new report, The B2B Buying Disconnect . Of course, that’s not the whole story.
Link:
The B2B Buying Disconnect: 5 Opportunities for Increasing Influence with Technology Buyers