Feb 12
29
A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend. Analyzing these metrics separately is a good start but does not allow search marketers to get… Please visit Search Engine Land for the full article.
Read more:
The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators