Oct 21
7
It’s common to hear SEOs discuss the “increasing dominance” of big brands in SEO, and how smaller companies just can’t break into the rankings like they used to. Google even put out a “domain diversity” algorithm update a couple of years ago to address the issue, and people like me have shown time and time again how metrics like branded search volume and domain authority — typically signs of a big, well-known company — are key predictors of search performance. This post, though, is to share some surprising data we’ve surfaced at Moz suggesting that, actually, right now is the best time in years to be an outsider in SEO
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The Death of Domain Diversity Has Been Greatly Exaggerated