Jun 16
30
Posted by SimonPenson [Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of “cool digital marketing trends” and things to be seen talking about, it’s become the poor relative of many a hyped “game-changer.” I’m here to argue that, in being distracted by the topics that may be more “cutting-edge,” we’re leaving our most valuable assets unloved and at the mercy of underperformance. This post is designed not only to make it clear what good on-page content looks like, but also how you should go about prioritizing which pages to tackle first based on commercial opportunity, creating truly customer-focused on-page experiences
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The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan