The Gift of “Give to Get” in Social Media and Content Marketing

Me, Nazli & Konnie from Dell & Mark Schaefer at Dell World “Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm.

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The Gift of “Give to Get” in Social Media and Content Marketing

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