Oct 10
25
I think we can all agree that one of the biggest problems with social media is how much time it takes to implement a successful campaign. That time that you are spending strategizing, building personas, designing, implementing and analyzing is costing you and your company a ton of money – especially if you can’t justify if it is even doing anything. It really astonishes me how much people focus on quantitative metrics.
Original post:
The Importance of Focusing on Actionable Social Media Metrics