Mar 11
8
During meetings with prospective clients, I tend to heavily emphasize the importance of speed to the success of their SEO initiatives. By the way, I’m not referring to page speed, although that also matters in certain situations. Instead, I’m referring to how quickly a client can move from idea to execution . This includes how fast they can audit, change, brainstorm, publish, analyze, and optimize their efforts. Many of you reading this post understand how digital marketing moves at light speed. In addition, many of you have probably run into situations where you provide great advice, a solid plan, only to be left staring at a production schedule that covers an entire year (or longer). And if matters get worse, that already long production schedule has to go through several committees for approval.
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The Incredible, Remarkable, and Undeniable Power of Speed for SEO