Nov 22
23
Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However, for the very first time, thanks to the recent report, The Impact of Local Business Reviews on Consumer Behavior , I was able to test my intuition against original, hard data revealing the habits of real review readers, review writers, and successful owner responses. I highly recommend reading the full survey analysis, but today, I want to distill that mass of data down into three simple descriptions that emerged through the considerable work of analysis
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The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses