Jan 14
28
In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build “natural-looking” links. The truth, Mat implied, is that Google is more interested in ranking content with high engagement and interaction metrics
Read more here:
The Phantom of Social Media: How Link Spam Continues to Haunt Google Rankings by @searchrook