Nov 10
15
I’m amazed at how few marketers spend time listening to social networks before deciding whether or not to invest in them. Twitter and Facebook are often the perfect examples of networks you don’t necessarily need to participate in, but often companies get pressured into it because of all of the buzz they get. So what are you supposed to do when your boss says to you: we need a Facebook page
Read the original here:
The Power of Listening in Social Media