Feb 13
13
Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.
See the original post:
The Rise Of Programmatic Branding In RTB
Tags: brand advertisers, cpa, programmatic, programmatic branding, real time branding, real-time bidding, roi, rtb, search & display
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