Jul 22
5
While popular in Asia, TikTok has abandoned its plans to bring shopping into the U.S. after its failed launch in the UK. The company had also planned to expand into mainland Europe, but those plans have also been scrapped. What happened in the UK. Several team members in the UK working on the launch were either demoted after taking leave, were sick with stress or were removed from client projects altogether.
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TikTok abandons plans to bring shopping to the U.S.