Posted by randfish Yesterday, Perfect Market , a company that “helps publishers create value from their online content with little effort and no risk 1 ” released a study that’s been getting quite a bit of attention. The study analyzes the relative traffic value per visit of several types of content , coming to the conclusion 2 that ” while the Lindsay Lohan sentencing and other celebrity coverage drove significant online traffic for major news publishers, articles about unemployment benefits, the Gulf oil spill, mortgage rates and other serious topics were the top-earning news topics based on advertising revenue per page view.

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Traffic "Bait" and Ad Clicks: Perfect Market’s Study Isn’t Telling the Whole Story

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