Transitioning to GA4: Is this the Right Analytics Move for Your Team?

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012.

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Transitioning to GA4: Is this the Right Analytics Move for Your Team?

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