Feb 11
7
A key premise of social search is that the people you know and trust are the best sources of personally relevant and reliable information. As Maureen Heymans, technical lead for Google Social Search said in a BBC article , “When I’m looking for a restaurant, I’ll probably find a bunch of reviews from experts and it’s really useful information. But getting a review from a friend can be even better because I trust them and I know their tastes
Continued here:
TrustHop: Empowering Consumers by Mixing Social Search with Local Service Quoting