Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors

This is something Zappos has done for years that really needs to catch on more than it has, because: The rewards for corporations are huge, and Tthe competition is too risk-averse to do it. And avoiding all risks is not the way to run a winning company.

Read the rest here:
Tweet With Your FACE: Why Big Brands Need Social Brand Ambassadors

Tags: , , , ,

Leave a Comment