Nov 14
3
Google AdWords allows advertisers to add custom columns to their campaign statistics such as impression share, bid strategy type, shares, comments, follows, and more. As mentioned in part 1 of this article series, one of the most underestimated tools are assist clicks as well as so-called click assisted conversions, commonly referred to as assisted conversions
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Understanding Assist Clicks and Assisted Conversions [PART 2] by @Rocco_Zebra_Adv