What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members . Microsoft’s latest quarterly performance report showed that LinkedIn has seen continued record levels of engagement, with the number of user sessions expanding by 12 percent from the same quarter in 2022, accompanied by revenue that grew by eight percent during the most recent quarter year-over-year, Microsoft recently announced

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Tags: b2b marketing, linkedin features, social-media-marketing

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