What is Google’s PageRank Good For? – Whiteboard Friday

Posted by Aaron Wheeler Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research and rankability. Unfortunately, using PageRank exclusively to measure progress and page value can yield results as ugly as the Emperor’s face. Since Google updates PageRank so sporadically, you may not get an accurate picture of a page’s actual value

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What is Google’s PageRank Good For? – Whiteboard Friday

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