Oct 12
10
At a high level, I believe it is fair to say that it has a lot to do with the ability to bid on the right keywords, serve very specific ads tailored to each geo/language/device, and redirect to the most appropriate landing page for each geo/language/device. It’s all about engineering a consistent… Please visit Search Engine Land for the full article.
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What Makes Paid Search Programs Successful From Search To Conversion?