Jul 16
26
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read. However people don’t want to just read anymore, they want to publish, play, share, watch and exchange. The way they search has evolved too: they have gone from asking “what” to asking “why” and “ how to .” At Bing we have seen a three-fold growth of queries starting with “Why” compared to “What” queries, which tells us people are no longer looking for information… They are looking for answers
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What the evolution of search can teach marketers about digital transformation