Jan 12
25

When A/B Testing Prices, Proceed With Caution

I had an interesting A/B testing experience over the holidays. This time, it wasn’t an A/B test that I was running, but rather an A/B test in which I was an (initially) unsuspecting participant. It reminded me of the negative side effects that certain kinds of tests can have on customers —..

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When A/B Testing Prices, Proceed With Caution

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