Oct 14
14
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy might take them
Excerpt from:
When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning