Sep 10
21
I had a meeting today with a prospective client and the account manager at one of my agency clients. The prospect was coming in to talk about her need for a web site for a new product she wants to sell and where she had heard that SEO was something she needed. I had almost no information going in – no previous site to refer to, no insight into the products, or the market. Yet as soon as I heard the domain name she had chosen, I knew there was almost no chance I was going to recommend comprehensive SEO – because sometimes, SEO is just not the right solution… Don’t get me wrong – SEO should be integrated as part of a best practices plan for any web site, regardless of the market. Except I’ve been there, done that too often as far as being presented with a web plan that comes at a time when there’s not enough capital to properly market a company’s offerings. This is also sometimes exacerbated by the fact that the market is so “out there” that too much work needs to go into SEO early on that the cost at such a vital time in the business life cycle can actually harm the company’s chances at success. And above all else, I take great pride in the fact that I have an ethical responsibility to help new clients understand the right way to go about building a business, even if it means less money to my agency clients or to me.
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When SEO is Not the Right Solution