Apr 23
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Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry. Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT
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Where traditional search and AI chatbots excel: A closer look