Who Is the New B2B Buyer and How Do You Connect with Them?

We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right?  Hold onto your hats: The youngest Millennials are in their late-twenties

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Who Is the New B2B Buyer and How Do You Connect with Them?

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