Why Google Seems To Not Penalize Sites After Paid Backlink Reports

A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still rank days, weeks or months after I submitted a spam report?

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Why Google Seems To Not Penalize Sites After Paid Backlink Reports

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