Why Visitor Analytics Aren’t Enough for Modern Marketers

Posted by randfish For the first two decades of the web, the vast majority of those performing web marketing tasks used visitor analytics tools (from log files and hit counters all the way up to today’s full-featured visitor analytics tools) to do their jobs. We’d look at how many visits came in, where they were coming from, and what pages they saw, and that was enough

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Why Visitor Analytics Aren’t Enough for Modern Marketers

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