May 13
2
Posted by randfish There's a movement happening in our industry, and many folks are chaning their practices and titles from “SEO” to “online marketing, inbound marketing, and/or earned media marketing.” Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture? In today's Whiteboard Friday, Rand shares his take on the shift from “SEO” to “inbound marketing” and what the future holds for our industry at large.