May 14
23
As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements” from all kinds of companies everyday. And almost every time, I find myself shaking my head and simply deleting the email. While the reasons for my heavy use of the trash icon in Gmail can vary, it is most often for the common sense stuff: they addressed the email to an editor from years ago; or there is no name at all.
Continued here:
Why You’re Doing Digital Public Relations Wrong by @wonderwall7