Jul 16
12
Nintendo’s Pokémon Go , a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded the app using it daily, SimilarWeb estimates Pokémon GO’s daily active users count will surpass Twitter ‘s
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Will Pokémon GO become a marketing platform for local businesses?