Aug 19
6
We’re coming up on the 10-year anniversary of the movie Avatar , which was released in December of 2009 and held the title of highest-grossing film worldwide for nearly a decade before being unseated by Avengers: Endgame earlier this year. James Cameron’s signature cinematic spectacle presents a model worth following for any content marketer hoping to amaze their audience. We don’t need a $200 million budget, as Avatar had, but we should aspire to adopt the meticulous planning and strategic foresight that drove the film’s galactic success. This was the leading subject in our new interactive CMWorld experience, Witness the Greatest Content Marketing Show on Earth , produced in collaboration with Content Marketing Institute to create ahead of next month’s festivities in Cleveland.
Read the original post:
Wow Your Crowd: How Content Planning Sets the Stage for Unforgettable Experiences