Jun 11
22
Yahoo!, long known as the leader in the display ad industry, is going to be handing over its seat if trends continue and predictions are met. While Yahoo! continues to thrive in various markets, especially non–North American markets, Facebook’s astounding growth and increased effectiveness of advertising are likely to make it the new revenue leader. Specifically, it’s been predicted by EMarketer Inc that Facebook will hit $2.19 billion in display ad sales by the end of 2011.
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Yahoo! Display Ads Falling to Facebook