Apr 19
22
While Instagram influencer marketing is expected to hit $8 billion in spend by 2020 , the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019 , according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing but are not clear on exactly how or what the best practices are.
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10 Inspiring Examples of B2B Influencer Marketing in Action