Sep 14
9
Yandex is Russia’s most popular search engine with a 62% market share, and also has a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey. Google is still a major stakeholder in the Russia market, but if you are marketing in Russia, you should optimize for Yandex first, Google second. Yandex has several SEO requirements that differ from other search engines, which makes SEO in Russia a different ball game.
See the article here:
11 Things You Need to Know About Yandex SEO by @hgjones2