The last time we discussed how to rank in Google Definitions was about two-plus years ago. Although Google has consistently removed the traffic value for third-party sites with Google Definitions, it still can drive some traffic to your site.

Ever since Facebook has introduced its “Like” functionality, many people have been wondering why there is no way to “DISlike” things there. I am not that kind of a person that likes to “thumb-down” stuff when sharing at social media sites.

Yesterday, I received an email from Yahoo that discussed the migration plan for the organic side of Yahoo Search.

Google seems to be testing a brand new design for image search. I personally do not see it, but as I reported at the Search Engine Roundtable a few days ago, some people are seeing the new image search design. Today, I finally found pictures of the design via a Twitter user.

Hiring outside expertise to grow thought leadership, sales and market share is essential for companies that do not have the internal resources to do so. At TopRank Online Marketing, we have conversations with companies every day that have deep expertise in their fields, but when it comes to online marketing, they’ve realized the need for outside advice to take the business to the next level. If a pre-existing relationship doesn’t already exist with a digital marketing agency it can be a challenge for companies to tell the difference between all the different consultants and agencies offering their services.

I am shocked, honestly shocked. Google recently redesigned Google News, and based on our poll, 85% hated the new design.

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “ Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History “. A longtime fan of the Dead, David co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan to share the brilliant innovations the Dead brought to the business of marketing music and building an incredibly passionate community of brand enthusiasts.

Karen Wickre, Google’s senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected Marketing Week .

In my previous Analyze This column, I discussed various nuances of bid management that can have significant impact on the performance of your paid search campaigns. I had also mentioned that these subtleties have special implications for brand keyword management. In this post, I shall tell you about some special considerations that come up *** Read the full post by clicking on the headline above ***

One of the most confusing skills to teach someone who practices organic search engine optimization is called “information architecture” (aka “IA”).