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Posted by randfish Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive.

Posted by randfish Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is powerful stuff.

Add this to the list of funny and interesting things that Google Street View cameras have recorded — a camera capturing its own demise. I spotted one of Google’s Street View cars apparently losing its camera near where I live, in Suffern, New York.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Only Constant Is Change Lately, I’ve heard a lot of folks chattering about the hot topics of the day. Google traffic is down after their update, mobile SEO is the future and now *** Read the full post by clicking on the headline above ***

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

Lately, I’ve heard a lot of folks chattering about the hot topics of the day. Google traffic is down after their update, mobile SEO is the future and now the flutter is about the apparent changes we’re seeing in the sitemap protocol

Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo.

Confirming the trends put forward by comScore in April, a study by Kantar Media’s Compete brings further evidence that local search on smartphones has become a prime lead generation contributor for businesses.

Confirming the trends put forward by comScore in April, a study by Kantar Media’s Compete brings further evidence that local search on smartphones has become a prime lead generation contributor for businesses. Click to read the rest of this post…