Archive for July, 2010

Daydreaming About Paid Search: How About Airtight Ad Groups?

2010/07/28

My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and *** Read the full post by clicking on the headline above ***

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Yahoo Japan Switching to Google as Search Provider

2010/07/28

In a surprising development, Yahoo Japan just announced that it would be switching to Google as its search technology and paid search provider . Now, before we all think and ask  how could this be possible especially since Yahoo and Microsoft have been starting to work on their search ad integration deal recently.

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SPONSOR MESSAGE: Get More Traffic and Sales with VeriSign Trust™ Seal

2010/07/27

The world’s most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more *** Read the full post by clicking on the headline above ***

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How to Benchmark in Analytics

2010/07/27

Posted by JoannaLord We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we realized

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SearchCap: The Day In Search, July 27, 2010

2010/07/27

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Bing Generates More Clicks Than Google Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on *** Read the full post by clicking on the headline above ***

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Daily Search Forum Recap: July 27, 2010

2010/07/27

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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United States Copyright Office Declares YouTube Remixes Are Legal

2010/07/27

Most reporters are focused on the United States Copyright Office declaration that it is it legal to unlock or ‘jailbreak’ a mobile device from the manufacturer and network provider from which it was purchased from, which permits users to install unapproved software under the Digital Millennium Copyright Act’s (DMCA) fair use provisions. The request was made by the Electronic Frontier Foundation (EFF) particularly as it applies to AT&T and Apple’s iPhone Software License agreement

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How To Focus On Content To Create Great Linkbait

2010/07/27

Linkbait is quality content that people want to share or link to due to its engaging layout, ideas, and concepts.

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Weekly Search & Social News: 07/27/2010

2010/07/27

Hello ladies and gentleman, geeks and phreaks alike, it’s time for another edition of ‘ 7 Days of Search and Social ‘ ? It was a damned busy week out in the trenches last week and it was again tough to decide what to include and what not too. But hey, that’s always a good thing as far as I am concerned

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Google To Power Yahoo Japan: Here The FAQs

2010/07/27

Techmeme is buzzing about the news that Yahoo Japan has selected Google to power its search engine, as opposed to Bing, which is powering Yahoo here in the U.S. I can honestly say, I am not surprised

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