To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because while the engine dashboards provide some top level data on your reports, they’re too general and non-specific most of the time to be really useful.

To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports.

As I mentioned last month, on of the big stories at SES San Francisco is the Microsoft Yahoo! Search Alliance, aka MicroHoo . Click to read the rest of this post…

We’re approaching the end of Day 2 here at SES San Francisco, and it’s almost time to don your hat for tonight’s Black Hat, White Hat event. But hold your horses — we’ve got one more session to go. Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google), Noran El-Shinnawy (Acquisio), Lee Cohen (Become, Inc), and John Federman (Searchandise Commerce)

We’re approaching the end of Day 2 here at SES San Francisco, and it’s almost time to don your hat for tonight’s Black Hat, White Hat event. But hold your horses — we’ve got one more session to go

Below is live coverage of the Beyond the Click: What Shoppers Need Now from the SES SFO conference. This coverage is provided by Shanon Woodruff of RankSmart.

Below is live coverage of the How to Become a Link Magnet from the SES SFO conference. This coverage is provided by Ben Pfeiffer of RankSmart & Barry Schwartz of RustyBrick. We are using a live blogging tool to provide..

Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments.

Twitter and automation, eh? Hmmm… Sounds like milk and orange juice to me.

I’m at Facebook HQ in Palo Alto where CEO Mark Zuckerberg is on stage in a jam-packed room that more resembles a wedding or luau than a press conference. He’s now announcing Facebook Places.