Archive for September, 2010

Latent Dirichlet Allocation (LDA) and Google’s Rankings are Remarkably Well Correlated

2010/09/06

Posted by randfish Last week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The reception was overwhelming – I’ve never previously been part of a professional event where thunderous applause broke out not once but multiple times in the midst of a speaker’s remarks. _ Ben Hendrickson speaking in last Fall at the Distilled/SEOmoz PRO Training London (he’ll be returning this year) _ I doubt I can recreate the energy and excitement of the 320-person filled room that day, but my goal in this post is to help explain the concepts of topic modeling, vector space models as they relate to information retrieval and the work we’ve done on LDA (Latent Dirichlet Allocation)

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Accepting Speaker Pitches for SphinnCon Israel

2010/09/06

About 25 days ago I announced the next Israel SEO/SEM conference.

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Google Now Indexing SVG, SEOs Don’t Care

2010/09/06

Last week, Google announced they are now indexing SVG, Scalable Vector Graphics. As a searcher, you can now find SVG documents in the Google index

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Google Showing 20+ Results Despite Search Setting

2010/09/06

Ever since the weekend, when I do a search at Google, Google is returning 20 or more (I am seeing 30 results) search results on the page. I checked my Google search setting preference and it was set to show…

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Social Media Marketing – NOT for Everyone?

2010/09/06

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels

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Google Forcing Some Searchers Into 20 Search Results

2010/09/06

For some searchers, Google seems to be forcing them into 20 or more search results on a page. By default, Google shows searchers 10 results on a page, but even if that searcher specified 10 on a page, some may be seeing twenty or more per page.

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Google AdWords "Try Also" Suggesting "Breasts"

2010/09/06

Many by now have seen the “try also” section under some of the AdWords results on a Google search. Google started testing them in March and went forward with them months ago. A new Google Web Search Help thread has…

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Labor Day 2010 Search Engine Logos Lacking (Google & Ask.com)

2010/09/06

Compared to the years before the Labor Day logos are lacking this year.

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Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars

2010/09/06

adAge obtained an “internal Google document” that disclosed the first half of 2010 AdWords advertising spend of Google’s customers. As you can imagine, the numbers of pretty revealing.

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How to Piss off an Online Community – 4 Recent Examples

2010/09/06

People are resistant to change.  We find solace in our daily routines.  And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us.    So while not every change is bad, and most (if not all) will have their naysayers, some changes are just harder to swallow than others.  Here are 4 recent (and very public) examples of changes that caused the respective communities to lash out. Betray your users’

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