Archive for September, 2010

Case Study: Which Online Grocer Has The Best Conversion Process

2010/09/01

Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article went down quite well so I’d like to repeat this process for another set of websites to see how they convert visitors into buyers.

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Search Recipe for Success

2010/09/01

I love to cook and I love to eat.

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Search Recipe for Success

2010/09/01

I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece

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The Big Paid Search Merge Begins: Yahoo to Microsoft adCenter

2010/09/01

So Yahoo web search, the organic results, are now powered by Bing, Microsoft search. The next to fall is the paid search side of things. Yahoo announced yesterday that the beginning of the end for Panama, Yahoo’s Search Marketing platform…

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Back in the Olden Days of PPC

2010/09/01

When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding.

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Google Map In Web Search Can Drop Your CTR Up to 65%

2010/09/01

Google showing maps and local listings in the pure organic web search results is nothing new. For example, the image below shows a search for [plumber 10010], NYC plumbers

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Google Map In Web Search Can Drop Your CTR Up to 65%

2010/09/01

Google showing maps and local listings in the pure organic web search results is nothing new.

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Setting Google Geographic Target To "Unlisted"

2010/09/01

Honestly, this is one topic I really don’t know too much about. Google lets your Geographic target for your web site in Google Webmaster Tools. But what if you have a ccTLD, a country specific top level domain such as..

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How To Identify Industry Specific & Mainstream Media On Twitter

2010/09/01

Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media

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How To Identify Industry Specifc & Mainstream Media On Twitter

2010/09/01

Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media. Interacting with the folks who report on your chosen industry on Twitter – *** Read the full post by clicking on the headline above ***

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